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Evand

Circle — Financial Model
EVANDCircle Financial Model · 60 Months

Executive Summary

Circle — monetization infrastructure for educational communities. Base case pulled from Circle Projection 60 months v1.7.

Cash Injected
opening balance, model assumption
Peak Funding Need
lowest point of cumulative P&L
Year 5 Revenue
annualized, accrued
Year 5 Profit
EBITDA-level
Take Rate
25%
on memberships & courses
5-Year Revenue
Y1–Y5 cumulative
Data note: the KPI cards above sum all 12 months of each year using the model's own per-user revenue formula (Active Users × Membership + Course revenue/user). The "Year-End Summary" table below instead reproduces the Summary and DCF tab's own figures as they stand in the sheet — for Year 3 onward, that tab (and the pitch deck) records only the single exit month's revenue as if it were the year's total, since monthly detail wasn't built out past Month 24. That's why the two views diverge for Y3–Y5 — this dashboard surfaces the true 12‑month sums so it's worth reconciling with your team.

Cumulative Cash Position

Beginning cash + cumulative profit/loss, month 1–60

Annual P&L

Revenue vs. expenses by year (Toman)

Funding Round 5B Toman ask

Use of funds, per pitch deck — the financial model itself opens with 6B Toman of cash to cover the same runway.

Year-End Summary

Growth

Communities, members and active users over the 60-month plan.

Communities (Y5)
1,200
from 5 at launch
Active Users (Y5)
communities × members
Members / Community (Y5)
350
from 50 at launch
Paid Community % (Y5)
50%
from 0% at launch

Communities on Platform

S-curve adoption, month 1–60

Active Users

Communities × members per community

Members per Community

Paid Community Share

Year-End Growth Table

Revenue

Membership subscriptions and one-off course sales, both taxed at the platform take rate.

Y1 Revenue
Y3 Revenue
Y5 Revenue
Subscription Price (Y5)
monthly, per member

Total Revenue (Accrued)

Month 1–60, Toman

Revenue per Active User / Month

Membership vs. course revenue per user

Pricing by Year

Costs

Headcount plan, HR & G&A, and marketing spend across the 60-month plan.

Headcount (Y5)
18
from 4 at launch
HR + G&A (5yr)
Marketing (5yr)
Total Cost (5yr)

Monthly Cost Breakdown

Salary + Insurance, G&A, Marketing — month 1–60

Headcount Plan (Year-End Snapshot)

Marketing Spend by Channel

Cash Flow

Monthly revenue, expenses and the resulting cash position against the injected capital.

Opening Cash
Lowest Cash Point
Monthly Break-even
first month P&L turns positive
Year 5 Net Cash Flow

Monthly Revenue vs. Expenses

Cumulative Profit / Loss (Cash Runway)

Crosses zero once the platform has repaid its own burn

Annual Cash Flow Summary